How to Find Out if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. That site should be well written, especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A good copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some copywriters are insanely incredibly gifted. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Read on to find out how to figure the difference.
Does the copywriter have a site of his or her own? Any copywriter that wishes to write web copy should have a web site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Look at the copy on their site too. If you discover several mistakes, this is a terrible sign.
Do you react well as you are reading the copy on the copywriter's site? This is more involved than just noticing grammar and spelling errors. Does the copy move you to experience any kind of emotional response? Does it help you like the copywriter? Does it make you want to follow up and discover more about them? Does the website copy make you want to jump to hire them other right away? Does the copy make you feel like you should click away? Does the copy push you to be upset? These are all extremely important responses and they demand read more your attention.
Perform your background research on the copywriter. Try to look for reviews on online discussion boards and third-party sites. It's unlikely that you will obtain any terrible reviews on the writer's own site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to provide a few references. Make sure that you follow up and really get a hold of those references so that you can get an honest opinion from them.
See to it that you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a specific field. If the writing is vague and reads like a regurgitated Wikipedia article, you should move on.
You have several options available to you when you're trying to find out whether or not to employ a copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation special info and character.